To remain competitive in the current market for coffee chains, companies such as Starbucks and Dunkin' continually introduce new features and products.
However, some formerly devoted customers are not appreciative of the departure from traditional fare such as coffee.
Starbucks for deviating so drastically from its fundamental products that it has essentially transformed into an ice cream establishment.
One user initiated the vibrant Reddit discussion by posting a photo of the various chilled foams that Starbucks now offers in the subreddit for Starbucks.
"These many cold foams are unnecessary," the user composed. "This is such an obvious cash grab."
The sentiment received nearly one thousand upvotes, and other self-described Starbucks employees quickly provided their thoughts on the recent transformations.
An additional staff member speculated that Starbucks was not merely attempting to increase prices by charging customers for additional sugary flavoring.